KJUS and the City- Day 2 and 3

Our second day in the city began with a quick morning meeting where we met up with Casey Puckett one last time before he headed back to Aspen. We did some more fine tuning and measurements for his uniform.

After breakfast we met with our friends at PrimaLoft. They were in town for a fashion show that their PR agency was putting on for the media. PrimaLoft is a great partner and we use their insulation in the majority of our outerwear. We work very closely with our partners to make the best skiwear possible. This coming season many of the fabrics used in our collection feature fabrics that we developed in tandem with our fabric supplier Toray. With PrimaLoft this year, we introduced the first ski sweater on the market that uses PrimaLoft yarn. We used a 50/50 merino and PrimaLoft blend for the Arolid sweater-

After lunch with the PrimaLoft team they headed to the fashion show and we headed to Paragon Sports. They are now the last ski shop left in the city. They have been growing their KJUS offering. The store is a"maze"ing the way it winds in and around the building. The skiwear section of the shop is the swimwear section in the summer- down and to the right from the main entrance. The majority of the store is separated by brand with many shop in shop set ups. We were there exploring the possibility of putting a KJUS one in next fall.

Day three was media day. Silvia Wespi, head of Communications and Sponsorships for KJUS and I had a day of appointments with media. We met with Men's Journal, BestLife, Self, Vogue, and National Geographic Adventure. Media tours like these are generally pretty informal. Generall you meet at editors' desks, in the waiting room, or if you are lucky in a conference room. Making appointments can be tricky because the magazines are scattered through out the city. There are some big publishing house where a number of magazines are in the same building, like Vogue and Self, which is great if you can hit a number of them in a row. However, sometimes you end up returning to the same building in the same day. Here's a map that shows you were many of the New York media are located:

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We had some very possitive appointments, and hopefully you'll see KJUS in some of their pages later this year.

All in all it was a very busy and productive trip. We'll be back in New York in July for the SIA media event.