Do you read before you buy?

According to SIA you do. Yesterday SIA released news on the impact consumer generated product reviews have on purchasing decisions, especially on "expensive snow sports equipment and apparel." According to its study more than 88% of those surveyed seek out reviews for these purchases and 7 out of 10 have decided not to make a purchase based on a review.

So, we decided to see what kind of feedback consumers were leaving about KJUS products. It was actually a harder task than we had originally thought. The majority of our retailers' websites are not set up for posting reviews the way Amazon and Backcountry.com are. That said, Sturtevant's in Bellevue, WA does. Here is what some of their customers had to say about KJUS:

Kjus: Women's Formula Pant - 2008-01-28
Love 'em! Fabulous fit, perfect in all weather, from blizzard to sunshine and I constantly get complimented on how GREAT they look! I'll definitely be buying more of this label!

Kjus: Formula Pant - Andrew Cherner - 2007-11-23
These pants are the best! I bought them in one color and loved them so now I am getting them in Black also! Stretchy, comfortable and great looking - THE BEST!

Kjus: Women's Royale Shirt - 2008-04-21
Kjus Royale Shirt I love my Kjus Royale Shirt. It fits perfect and I love the brand Kjus. I highly recommend all of Kjus products.

Hopefully in the future more of our dealers' websites will have the functionality for consumers to leave reviews. But nice to see that everyone who left feedback were happy customers.

We also come across this gem in our research:

Direct Collection on Amazon