It's All in the Name

KJUS, like many other outdoor and ski related brands, has a name that is hard for people to pronounce. Well maybe not pronounce, but to extrapolate the correct pronunciation. The correct pronunciation is "shoos"- rhymes with juice. Here are some other companies in the industry that many of it's customers also find hard to pronounce correctly-

• KJUS- "shoos"
• Thule- "too-lee"
• Dale- "dahl-la"
• Volkl- "voel-cull"
• Reucsh- "roysh"

Some of the easier brand names out there no pronunciation key needed:

• Head
• Bell
• K2
• Smith

We are sure there are others in each category.