Being Different and Uncompromising

KJUS is uncompromising, which sets us apart from our competitors. What sets you apart from yours. On resent travels in New England I visited a number of our dealers and some of their competitors. One of the major points at the SIA workshop I attended the other week, they showed a number of examples of shops and asked was if you brought someone blindfolded into your shop could they tell where they were or see something different and memorable?

One of the more memorable shop presentations on my trip was not in the shop, but outside- a huge pile of old ski boots. At The Startingate in Bondville, VT just outside of Stratton, they pride themselves on their boot fitting and they don't make compromises with this service. If a customer comes in with a boot they want fitted and that won't provide the best performance for that customer, out the second story window it goes into the boot pile. As a result they have developed a reputation for exceptional boot fitting service... and being a little crazy and different.

What do you do that is different?