Ah, college, the good old days. But remember those Friday nights when some house was having a party and you didn't have an invite to get in.
Well, there is a huge party going on on the web these days. It's social networking and some of us are certainly getting to the party later than others, but the key is to at least show up, and for no other reason than to see what it's all about.
Facebook, LinkedIn, and MySpace are just a few of these networks and they aren't just "for the kids". LinkedIn is a professional relationship network and is certainly the more grown up of the three. Facebook and MySpace are definitely skewed to younger crowd, however many brands, retailers, and businesses are using them to connect with their customers/ fans and grow their business.
There is soon to be a new snowsports focused social network hitting monitors later this week. Bode Miller is launching a social networking site for skiers, called SkiSpace.
We recently created a group on Facebook. Within a week of creating it we had a query from a potential KJUS customer interested in knowing what the highlight color on a jacket was so that she got the correct color pant to match.
How much would you pay to connect with your customers or better yet your competitors' customers? Well, you'll be happy to hear that these are all free. Yes, time is money, but is it worth a half an hour of your time to give your customers another point of contact?
We bet that our newest Facebook friend is now a KJUS Fan and will likely tell her friends about KJUS. And there you go, that's social networking and viral marketing rolled up together.
You've been invited-
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