Women are from Nordstrom's, men are from Sears

In this week's Wharton Knowledge newsletter there was a article on the shopping habits of men and women entitled Men Buy, Women Shop: The Sexes Have Different Priorities When Walking Down the Isle.

Based on research from a study titled, "Men Buy, Women Shop," the article shines light on not only the different shopping philosophies of men and women, but also the some of the challenges they face when "shopping".

One of the keys to successful shopping experience according to the study is the sales associate. However, men and women want different things from associates. One of the studies' authors notes:

"At the end of the day, a sales associate has to be multifaceted," she says. "They have to be an engager, an expediter and an educator. They must be authentic, but what this study tells us is those buttons have to be turned on and off -- or turned on more or less -- depending on whether you are dealing with a man or a woman."

Nothing here that we haven't heard before. But it is always good to hear it again, especially with the research behind it to back up.

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